OFFICIAL BLOG OF ULYSSES WANG
Why your competition is irrelevant
I have worked with hundreds of trainers and coaches over the years. My job is to help them (and you) scale up the business.

A far too common question by everyone is: "How do I beat my competition?"

Right?

Are you thinking of the same question everyday?

I'm gonna help you to free up your time today.....by telling you...Your competition is completely irrelevant to you.

What!!!!!

Yes, and here is why...

Mainstream companies think about beating their competition everyday. Price lower than their competitors, offer slightly more, change the design a little...

I help trainers and coaches to make their competition irrelevant.

Your audience will buy what you believe in. I don't know about you. But I hate buying from someone whom don't believe in what they are selling.

For e.g. an obese person selling me a fitness package. Or a life coach whom is screwed up in his/her life selling me a coaching package. Or a business coach whom doesn't run a business at all.

You get what I mean?

Your message matters. Because that's what attracts people whom have the same belief and pull out their credit card.

Here's another example.

Recently I coached a lady whom specializes in make-up for high end clientele. This is a super saturated market where just about any courses on make-up is available on the internet, and most are for free.

We went deep into her beliefs, her message. And here's the magic. She truly believes that every women deserves the confidence they need, in all areas of their life (business, relationship...even parenting). And the fastest and surest way is to look beautiful and all women can achieved this with the right make-up skills.

We curated her message to magnify her beliefs, and she started sharing these organically through social media platforms, personal contacts......

Guess what.....She starts to attract women with the same beliefs. She has just made her mainstream competition irrelevant.
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