Here's the typical scenario...
A trainer/coach needs to have revenue, what does he do next? Hint: We all see it on social media EVERYDAY...
He will post sponsored ads, especially on Facebook, and start to 'spam' his products and services everywhere...
Now here is the first problem. No One Cares What You Have Until They See Value!!!
I term this as Value Marketing, where a provide gives value UPFRONT, without asking for anything. But sadly, most trainers and coaches are doing the reverse.
Let's just assume that people do click on the post. Where do they go? And here's the next problem. Visitors usually end up on a boring product explanation page. There's no conversion system in place!
A conversion system brings your visitors from Point A (where they enter) to Point B (where you want them to be).
Let's take for example. I want to generate leads. So I'll give value upfront to my site visitors and at the end, give them an option to opt in to my list.
The value you give must MATCH the specific action you want them to take.
You cannot expect to show a page of product description and then Sell Sell Sell. You can actually, only if the Sales Page is rock solid.
Are you guys getting this?
Now think about this, why aren't people buying your online course, or live trainings, or coaching package?
The main culprit is usually a weak product positioning and message. This is the Single Most Important foundation step to scale up exponentially. Before you think you already have this... Im not referring to just having a product name and a one-page flyer.
Im referring to really deep product positioning and message that speaks to your target audience.
So look at the graph above. This is a vicious cycle that most Broke trainers and coaches are in everyday.
Now, here's what Tony Robbins once said...
"If You Want To Achieve Success, All You Need To Do Is Find A Way To Model Those Who Have Already Succeeded"