Here's a little insider secret I discovered while being in the training & development space and having the opportunity to handle key accounts in more than 20+ countries.
Clients pay for content (your training or coaching).
We want clients to get results.
Clients can only get results if they act upon the content.
Clients will only act upon the content if they feel empowered to do so.
We teach content.Do you see something missing above?
The missing 'piece' is before
we teach the content. This is where so many trainers and coaches don't see it.
99% of trainers and coaches think that by delivering the best content, they have done their best. In fact this is true, for the trainer. The trainer has done the best. But considering the whole situation, it is not the best for the client.
Clients need to be empowered
to take action using the content.
Usually this 'empowerment' needs to come way before teaching the content.
For e.g. If you are in the weight loss niche. And you teach a client to lose weight, and you say "you need to cut down carbs to lose weight".
While this statement is 100% true, it dis-empower the client. Because the client may be thinking whether is he/she ready to give up his favourite carbs!
Here's the thing. We will feel empowered when there's a shift in belief. Think about all the times when you feel totally empowered to do something...there must be a shift in your belief.
Now if you change it slightly and say to your client, "you will follow this plan and lose weight and don't have to give up your favourite carbs".
Do you think the client is more empowered now? *By the way, this statement is 100% true with many weight loss experts confirming it.
Now feeling empowered, your clients are ready to soak in all the content and take action. Results is only a matter of time.....
Congratulations! You're now in the 1% of trainers and coaches worldwide whom know this insider secret 🎉
Your content will only be valuable if it delivers results for clients.