OFFICIAL BLOG OF ULYSSES WANG
The 1, 2, 3...Test...
I like to do this with my friends...and I call it the 123 Test.

Whether is it a Facebook ad, or my sales page, or brochure...anything...

I will open it up on my laptop and show it to my friend..

1..
2...
3....

And i close it.

And i'll ask them 3 questions:

Qn 1) What am I offering?

Qn 2) What's in it for them?

Qn 3) How can they get it?

If they're are able to answer all 3 questions correctly (at least 70-80%), then im all good.

If they get even one wrong, I'll relook at the entire ad copy or sales message.

We live in a shiny object syndrome world today. People's attention span are only 8 seconds on average. And to catch people's attention in today's world, I created the 123 Test for myself to make sure I pass it.

If you have an ad or website or online sales page, try this 123 Test with your friends :)
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