OFFICIAL BLOG OF ULYSSES WANG
Key Marketing Campaign Metrics
Have you ever heard of.... "If you can't measure, you can't manage"...???

For almost the entire first half of my entrepreneurship journey, I track performance based on the 'feel good' factor...

I felt good when I'm busy...

I felt good when I see happy clients...

I felt good whenI meet various stakeholders for discussions...

All these made me felt 'accomplished'.....

HUGE MISTAKE!!!

At the end of the day, all these 'feel good' factor don't pay the bills... They don't get me the bottomline I needed to expand my business, and I can't serve more people.....

Fast forward till today... I have a metric in almost everything... Because "If I can't measure, I can't manage".....

This is even more important in marketing spendings...

Here's a quick video to that reveals how a funnel relates to key marketing metrics.....

Believe me... you will like it...
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