OFFICIAL BLOG OF ULYSSES WANG
It's never the How. It's always the What that fails
"It's never the How. It's always the What that fails" ~ Ulysses Wang

The 'How' is always the easy part.

Think about this. What can't you find through google nowadays?

Nothing!!! Everything is available on google. Right? Google are full of people teaching 'How' on almost everything. How to bake a cake, How to change a car's engine oil, How to incorporate a business in New Zealand.....

It's the 'What' that fails most people.

Let me show you an example. Let's say you wanna start a business but you don't know how to make money.

So you go online and google "How do I start a business", or "How do I make money", or "How do I own a profitable business"...

Guess what? Crickets....... Nothing useful...

You know why some coaches command 5-figure consultations? Because they know the 'What'.

If i'm gonna tell you, to have a profitable business, you need to:

1) Have a marketing funnel that sells your product or service.

2) Don't build a software for all these, use one of the 3rd party providers to build your funnels.

3) Send a small amount of traffic to test if your funnel converts. And FB will be a good and easy place to start.

Did I tell you How? No! I told you all the 'What'.

Guess what now.

You can go to google and search "How to build a marketing funnel". "How to use FB for advertisement".

And now you will find all the answers to the 'How'.

Your 'What' will determine the quality of the 'How' you find.

The best place to find the best 'What', is to go to someone whom has achieved the results you desire.

If you are looking for answers, make sure you find a coach/mentor who is able to clearly tell you all the 'What'.

If you are a coach, your value increases 10x overnight if you can clearly show you have the 'What' that other coaches don't.
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