OFFICIAL BLOG OF ULYSSES WANG
High Investment, High Commitment
I remember when I was charging low for my products and services, I ran into all sorts of issues...Complaints, refunds, non-committed customers.....

I worked hard to improve my offerings and went all out beyond my boundaries to help people succeed.

The problems still persists...

I joined a paid Mastermind group (which a lot of info I gotten, I share in this Inner Circle group!) and one of a top marketer in the fitness industry told me:

"When your clients invest, they commit. The higher they invest, the more they commit".

My head started spinning when I heard this. No one has ever told me this before.....

I attended a Tony Robbins' event call the Unleash The Power Within, a 4-day seminar. It was a 13,000 crowd at this event.

The pricing for each category is something like:

- Platinum (you sit directly in front of the stage), this is only for yearly membership where members pay $75,000 per year.

- Solitaire, around $4,000.

- Diamond, around $3,000.

- Ruby, around $1,200

- VIP, around $1,000

- Gold, around $800

- Silver, around $500

I was sitting at the Diamond category. The first 3 days were fully immersive and everyone at the front rows, platinum, solitaire, diamond, were playing full out.
On the 4th day i decided to join a friend at the Silver category.

In the first one hour there:

- I see people coming in late and changing seats throughout.
- Some people brought food (noodles and rice!!!) and consume it.
- Lots of chit chatting.
- A couple of people kind of dozed off...

Needless to say, I went back to my original section. Point to note, not everyone was like this. An example is my friend whom was fully focused on learning.

It is the same event, same environment, same audio system, same content.....but drastically different learning attitudes across the different categories.

It's only then I had an epiphany (a-ha) of what my peer in the fitness industry told me:

"When your clients invest, they commit. The higher they invest, the more they commit".

When my pricing strategies change, the clients I attract also start to change. Im now working with more committed individuals whom pay more, and allowing me to stack even higher value for them to succeed.

Depending on your specialty, I know some pricing strategies that absolutely work. Let me know if you need my help.
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