You may not take this post too well.....
However as you belong to my readership, part of my value to you is to tell you what works...not what sounds nice.
Im gonna tell you to.....Ditch Your Website.
I like you to think about:
Qn 1) When was the last time you just casually surf the internet and look for websites to browse.
Qn 2) How many times you visited a website and see it so beautifully designed, look at some details, feel impressed, and then close it and move on.
Qn 3) When you visit a website, do you usually just want to surf or you have something specific to look for.
My guess is that your answers are
Ans 1) Oh please, i have better things to do than sit around and casually surf company websites.
Ans 2) All the time.
Ans 3) Of course look for something specific.
A website is just like....you walking into a shopping mall, giving out leaflets to people randomly, and hoping someone will visit your shop.
You may be thinking you still need a website to have web presence in our digital age today. And Yes, i totally agree with you.
Here's the facts:
- We are living in a very 'noisy' digital world nowadays.
- People's attention span are dropping. It's average of 8 seconds for a person to shift attention away.
- Ads are everywhere on social media. You see ads everywhere on Facebook, Instagram, Messenger, Twitter, Linkedin......and that's only online!
What you really to do is...
- Capture your audience attention using the most impactful way and lure them into your world.
- Give them a specific thing to focus. No other distractions.
- Each step of your audience walk through with you, can only have one specific objective. When you try to accomplish too many things...by the time you know it, they're gone.
These are accomplished using what I call a...Sales Funnel.
Its to handhold a person to walk through step-by-step and achieving one objective at a time. Using the shopping mall example...It's just like hundreds of your best sales people in the mall, identifying your best customers, going up to them to introduce your products and services and understanding their needs.
A Sales Funnel doesn't replace a website. A Sales Funnel complements a website.